First, Ruby's programmer took insult to a comment one of Dex & Daina's voice providers made about Ruby. The drama dominoes started falling immediately. The only other Western Vocaloid company, Zero-G LTD, was collaborating with another group of fans to produce two new American(!) Vocaloids called Dex & Daina. Ruby's next competitor came from the home front. Cyber Diva is trash, Ruby is Queen, we still have a successful Vocaloid on our hands, right? (Comparison for the curious: 1, 2) Some early scuffles broke out, but most were in favor of the local underdog. Comparisons to Ruby were inevitable, but Ruby's already diehard fans insisted that the two products could not be more different. She had improved pronunciation, an American accent, and a high-pitched pop voice. The first threat to Ruby's success came straight from the top: music giant Yamaha suddenly released their own English Vocaloid, aptly named Cyber Diva.
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